The Complete Guide to
GoHighLevel's Site Builder
Your central hub for creating web pages, funnels, stores, blogs, and more — all without writing a single line of code.
If you're new to GoHighLevel, this guide will walk you through the Sites area of the platform — the central hub for creating web pages, funnels, and more. GoHighLevel is an all-in-one marketing platform, and the Sites section is where you build your online presence without any coding.
Everything Inside the Sites Tab
Navigate the complete GoHighLevel website builder ecosystem. Click any section to jump directly to it.
Site Builder Suite
The Sites section in GoHighLevel is the main dashboard for all your website-building tools — your command center for every digital asset.
When you click on "Sites" in the left-hand menu of your GoHighLevel dashboard, you'll enter the Website Builder hub. This area contains several sub-sections (like Funnels, Websites, Blogs, etc.) that organize the different types of online content you can create.
It's designed to let you build and manage all your online assets in one place. Instead of using separate platforms for your website, landing pages, online store, or blog, GoHighLevel's Sites area brings these together under a unified interface. This integration means everything works seamlessly with GoHighLevel's CRM and marketing tools — for example, leads captured on a page go straight into your contacts, and you can trigger automated follow-ups right away.
Drag-and-Drop Editor
Add text, images, buttons, forms, videos and more by dragging elements onto the page and adjusting them visually.
Ready-Made Templates
GoHighLevel offers templates to start with, which you can select and then customize to match your brand in minutes.
Responsive Preview
Switch between desktop and mobile views to ensure your site looks perfect on all devices before publishing.
All-In-One Integration
Everything connects to GoHighLevel's CRM — leads captured go straight into your contacts with automated follow-ups.
The Sites tab is your control center for building web pages. Each sub-section — Funnels, Websites, Blogs, Stores, and more — is designed so you can pick exactly what you need to create and get started with a single click.
Build High-Converting Funnels
Step-by-step sequences of web pages designed to guide visitors toward a specific goal — sign-ups, bookings, or purchases.
What is a funnel used for?
Unlike a regular website where a visitor can browse freely, a funnel is more linear and keeps the visitor's attention on one action at a time. Common use cases include lead capture funnels, sales funnels, and webinar funnels.
The purpose is to maximize conversions by having a clear, guided journey for your audience. Each step leads the visitor further along the conversion path.
- Lead capture — collect contact info in exchange for value
- Sales — showcase products through checkout & upsells
- Webinar — registration, confirmation, and event pages
- A/B split testing — unique to funnels for optimization
How to Get Started
- Click Funnels in the Sites tab, then hit "+ New Funnel"
- Choose from pre-built templates for various goals or use AI-powered funnel creation
- Add, reorder, and edit funnel steps with the drag-and-drop editor
- Enable split testing to see which page version performs better
- Publish, assign a custom domain, and track conversions via Analytics
AI-Powered Funnels
Describe what you're trying to achieve, and GoHighLevel will automatically generate a funnel with suggested steps, layouts, and placeholder content tailored to your goal.
Build Your Full Business Website
Create traditional, multi-page sites with free navigation — your homepage, about, services, contact, and more, all connected with menus.
A website is ideal for providing comprehensive information about your business. Unlike a funnel which is linear, a website allows visitors to navigate freely via menus and links. It serves as a hub for all your content and helps establish your online presence and credibility.
To create a website, click Websites under the Sites tab, then choose "+ New Website". You'll have the option to start from a blank canvas or pick from a library of website templates for different industries.
Navigation Menus
Create header and footer navigation so visitors can jump between pages. Design menus that persist across the entire site.
Multi-Page Structure
Add unlimited pages like About Us, Pricing, Services — organize them in folders or navigation groups for clean structure.
E-Commerce Ready
Websites can incorporate a Store section for product catalogs and shopping carts — a feature exclusive to Websites, not Funnels.
Custom Domain
Connect your own domain (yourbusiness.com) and publish. GoHighLevel handles all technical hosting and keeps the site live.
Sell Products with Built-In E-Commerce
Create product listings, organize categories, and enable a full shopping cart and checkout — all integrated into your GoHighLevel site.
Your Complete Online Shop
Instead of using external e-commerce services, manage everything inside GoHighLevel. Whether you sell physical items, digital goods, courses, or merchandise — Stores covers the end-to-end process.
The Store feature handles displaying products, letting customers add them to a cart, and processing payments, while tying the customer data into your CRM.
- Product management with name, price, description & images
- Categories & collections to organize your catalog
- Variations support (size, color, etc.)
- Stripe & PayPal payment gateway integration
- Order management & fulfillment tracking
Store Pages Included
- Product Listing — shop page with grid layout
- Product Detail — individual item pages with images & descriptions
- Cart Page — shopping cart review before checkout
- Checkout Page — secure payment processing
Automated Follow-Up
Customer purchases can trigger automated workflows — confirmation emails, receipts, upsell sequences, and CRM contact updates, all without manual effort.
Host Engaging Webinars
Create webinar funnels for live or on-demand events — registration, reminders, broadcast, and follow-up, all automated.
GoHighLevel's Webinars feature makes running a webinar campaign straightforward. It involves several components: inviting people to register, collecting their sign-ups, reminding them to attend, providing a live or recorded video page, and then following up afterwards.
Choose Your Type
On-Demand: Pre-recorded videos people watch at their convenience. Live: Scheduled for a specific date and time with streaming integration.
Registration Page
People sign up by entering their name, email, and details. Every registrant becomes a lead in your system automatically.
Confirmation Page
Thank registrants, provide key details about the event, or let on-demand viewers pick a viewing time right away.
Broadcast Room
Where the webinar happens — embed a live stream or play pre-recorded video. Attendees experience it through your branded pages.
Automated Reminders
Pre-built workflow sequences send confirmation emails, day-before reminders, and hour-before alerts to maximize attendance.
Post-Event Follow-Up
Automatically follow up with attendees and no-shows — send replays, offers, or feedback surveys based on attendance.
Track Performance with Analytics
View real-time stats for your funnels and websites — visitors, conversions, traffic sources, devices, and more.
After you've built pages, you'll naturally want to know how they're performing. The Analytics section provides that insight by tracking visitor activity, conversions, and other metrics. It helps you understand what's working and what needs improvement.
Visitors
Track unique people who viewed your pages with daily and weekly trends.
Conversion Rate
See how many visitors took action — form submissions, purchases, or bookings.
Geographical Data
Discover which countries or regions your visitors come from for targeted marketing.
Device & Browser
Know whether visitors use mobile or desktop, and which browsers they prefer.
Funnel Drop-Off
Multi-step funnels show where visitors leave, so you can optimize weak points.
QR Code Scans
If you use QR codes, analytics tracks scan counts and resulting page visits.
By regularly reviewing analytics, even a new user can make data-driven decisions to enhance their marketing efforts. If 100 people visited your signup page but only 5 signed up — that 5% conversion rate could prompt you to tweak your page to improve sign-ups.
Publish Content with the Built-In Blog
A built-in content management system for articles — write, format, and publish blog posts that drive traffic and build authority.
Why Blogging Matters
Blogging is a great way to regularly publish content to engage your audience and improve your website's SEO (search engine visibility). For many businesses, a blog is used for content marketing — attracting visitors via social media shares or Google searches.
The built-in blog is fully integrated, meaning your blog posts can include forms or CTA buttons that tie directly into your CRM and funnels.
- Blog Listing page — shows all recent posts in a list or grid
- Post Template — defines how individual articles look
- Rich text editor with images, videos & formatting
- Tags, categories, author info & publish dates
Getting Started
- Go to Blogs in the Sites area and click "Create Blog"
- Configure your Blog Listing page layout and Post template
- Click "New Post" to start writing your first article
- Add images, format headings and bullet points in the editor
- Publish and add a Blog link to your website navigation menu
WordPress Integration
Prefer WordPress? Host WordPress websites on GoHighLevel's infrastructure and manage settings from one dashboard.
GoHighLevel offers a WordPress integration for those who prefer WordPress's huge ecosystem of plugins and themes. If you have an existing WordPress site or need specific functionalities that only WordPress plugins provide, you can use this integration.
It's GoHighLevel saying: "We have our own website/blog builder, but if you want WordPress, we support that too."
Hosted Infrastructure
GoHighLevel provisions a WordPress instance for you — no separate hosting needed.
One-Click Login
Single sign-on lets you click "Go to WordPress Admin" directly from your GHL dashboard.
Plugin Flexibility
Install themes or plugins, use WordPress's SEO tools, and still capture leads into GHL's CRM.
Using WordPress is optional. If you're not already comfortable with it, stick to Funnels, Websites, and Blogs within GoHighLevel. The WordPress feature is there if you specifically need it or are migrating an existing site.
Deliver Content via Client Portal
A secure, login-based area for your clients — host courses, memberships, affiliate dashboards, and more under your brand.
What Can You Do With It?
The Client Portal serves as a unified place where your clients can log in and access various resources. It's a members area — a private dashboard branded as your own, as opposed to the public-facing pages everyone sees.
- Host online courses with modules, lessons & progress tracking
- Affiliate dashboards to track referrals & commissions
- Share reports, documents, or VIP content securely
- Custom domain branding (app.yourbusiness.com)
Setup Essentials
- Custom Domain — brand the portal as your own
- Branding — upload logo, set colors & cover images
- Enable Features — toggle courses, communities, affiliates
- Invite Clients — auto-create logins on purchase or invite manually
Automatic Access
When someone purchases your course via a funnel, GoHighLevel can automatically create a portal login and send sign-up credentials — zero manual work.
Capture Leads with Custom Forms
Build any kind of form to gather user input — from simple contact forms to complex multi-field registration forms, all flowing into your CRM.
Forms are one of the primary ways anonymous visitors become known leads in your system. Every submission creates a contact entry in GoHighLevel (or updates an existing contact) with the captured details. You can then respond or kick off automated workflows.
Standard Fields
Name, Email, Phone — ready to use as common pre-built field types.
Custom Fields
Add your own like "Budget Range," "Service Needed," or any custom data point.
Field Types
Checkboxes, radio buttons, dropdowns, date pickers, file uploads, and more.
Embed Anywhere
Each form gets a direct link and embed code — use on GHL pages, WordPress, or any website.
Automation Triggers
Form submissions can trigger email replies, team notifications, or add contacts to campaigns.
Submission Tracking
View all form entries in a Submissions tab — every response is logged and searchable.
Engage Visitors with Multi-Step Surveys
Multi-step questionnaires with conditional logic — present questions one at a time for higher completion rates and smarter data collection.
Why Surveys Over Forms?
A Survey presents questions one at a time (or a few at a time) across multiple steps. This feels more conversational and less intimidating than a long form with all questions at once, leading to higher completion rates.
Surveys also support conditional logic — show or hide questions based on previous answers. If a user answers "Yes" to Question 1, show them Question 2; otherwise, skip to Question 3.
- Progress bar showing users how far along they are
- Conditional branching for personalized flows
- All question types: text, dropdowns, radios, checkboxes
Common Use Cases
- Quote Calculator — ask questions, show tailored pricing
- Appointment Qualification — pre-screen leads before booking
- Customer Feedback — post-service satisfaction surveys
- Product Finder — guide users to the right product/service
Generate Leads with Interactive Quizzes
Create scored assessments, personality quizzes, and knowledge tests — engage users, collect leads, and segment contacts based on results.
Quizzes involve scoring or outcome calculations. People enjoy the interactive element and are often willing to share their contact info to get a personalized result — making quizzes powerful lead generation tools.
Define Questions & Answers
Add quiz questions with multiple-choice answers. Assign points or categories to each answer option.
Set Scoring Logic
Define result ranges (80-100 = "Expert") or personality profiles based on answer alignment.
Design Result Pages
Create dynamic result displays with personalized messages, recommendations, and CTAs.
Capture & Segment
Require email to see results. Auto-tag contacts based on outcomes for targeted follow-ups.
Quiz Use Cases
Lead Generation
"What's Your Marketing Persona?" — fun quizzes that collect emails for results.
Education & Assessment
Test students' knowledge at the end of course modules with scored quizzes.
Product Recommendation
"Find Your Fitness Level" — recommend programs based on quiz results.
Engage Visitors with Live Chat
Add a live chat bubble to your website — real-time conversations that flow directly into GoHighLevel's inbox with omni-channel support.
Never Miss a Conversation
Many potential customers have questions when browsing your site. If they can chat with you instantly, you're more likely to keep them interested. Even when you're offline, the widget collects contact info to follow up later.
GoHighLevel's chat widget isn't limited to live website chat — it can also facilitate SMS texting or WhatsApp conversations, connecting different communication channels through one widget.
- Customizable appearance — colors, text, position
- Automated greeting messages for visitors
- SMS & WhatsApp channel switching
- Mobile app notifications for instant alerts
Easy Installation
- GHL Sites: Just toggle on — widget appears on all pages
- External Sites: Copy embed code into your HTML footer
- Works with WordPress, Wix, Shopify, and any website
- All messages flow into GoHighLevel's Conversations inbox
Offline Mode
"We're not online right now, but leave your question and email — we'll get back to you ASAP!" Capture leads even while you sleep.
Bridge Offline & Online with QR Codes
Generate trackable QR codes that link to your funnels, websites, or any URL — perfect for flyers, business cards, and events.
QR codes bridge your offline and online marketing. Generate custom QR codes through GoHighLevel, link them to your funnels or any URL, and track how many times they're scanned — all from one dashboard.
Choose a Destination
Select a funnel, website page, or paste any custom URL you want the QR code to link to.
Name & Generate
Give it a friendly name like "Workshop Flyer QR" and the system creates the code image instantly.
Download & Deploy
Download as PNG or JPG and use in flyers, brochures, posters, business cards, or even on your website.
Landing Pages
Direct people to a landing page without typing long URLs.
Review Requests
Link to Google review or testimonial forms for instant feedback.
Menus & Catalogs
Common in restaurants — scan to view digital menus or product catalogs.
Digital Business Card
Put a QR code on your business card linking to your website or contact page.
If you handed out 100 flyers and your QR code got 30 scans, that's a 30% engagement rate — and you can even see how many of those converted on the landing page. All trackable inside GoHighLevel's Analytics.
Your Complete Website Building Toolkit
The Sites area of GoHighLevel is a comprehensive website builder and digital experience manager that covers everything a new user needs to establish an online presence. We've covered Funnels, Websites, Stores, Webinars, Analytics, Blogs, WordPress, Client Portal, Forms, Surveys, Quizzes, Chat Widget, and QR Codes — each plays a unique role.
As a beginner, you don't have to use them all at once. Start small — maybe with a simple website or funnel and a form — and gradually explore other sections as your needs expand. The beauty of GoHighLevel is that all these tools are under one roof, working together.
With a professional yet user-friendly interface, GoHighLevel's Website Builder empowers you to create polished web pages and campaigns even if you're not a techie. Take advantage of templates and the visual editor, and don't be afraid to experiment. In no time, you'll be publishing live pages, capturing leads, and leveraging the platform to grow your business online.
Ready to Build Your
Online Presence?
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